OUR STORY
The report says to acknowledge the reasons that lead to dropouts in the way to purchase of fashion and apparel products, considered as ‘friction’. Friction further leads to a potential loss of revenue for the brands.
Moreover, online social media platforms are likely to control more than two-thirds of both fashion and apparel products purchases by 2022. This research also shows that in the fashion category, 19% of consumers drop out because of friction, and more than two-thirds of this friction is effected by the media.
Our Mission
Brands will embrace diverse representation, cater to various body types, and promote inclusivity in their marketing and design strategies. Overall, the fashion industry in 2030 will be shaped by a combination of technological advancements and market demand.
Our Vision
Revenue in the Fashion Market is projected to reach US$760.00bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.53%, resulting in a projected market volume of US$1,016.00bn by 2028.
